Data Management Platforms

SAP - Hybris Assistance

Marketing Automation Tools

Omni Channel Audience & Conversion Optimisation

DATA MANAGEMENT PLATFORMS

 

 

A DMP will help you collecting all sources of data:

 

  • First Party (your own data Analytics or CRM)
  • Second Party (data resulting from a partnership or agreement)
  • Third Party (external database from providers)

A DMP will collect them in one single platform, unifying them in order to build user new segments, refine your existing user segmentation with a personalized experience. DMP’s are usually linked to major advertising buying platform (Facebook, Google, DSP like Doubleclick or Lotame etc) in order to make segments you create available for advertising.

 

 

SAP – HYBRIS ASSISTANCE

 

 

MARKETING AUTOMATION TOOLS

 

 

 

OMNI CHANNEL AUDIENCE & CONVERSION OPTIMISATION