Growth Marketing Audit
Growth Marketing Audit is the first step in optimizing the performance of your business and scaling growth. We ask you 3 different questions while helping you spend your time and money properly: 'Where do you stand?', 'Where do you want to be?' and 'How can you get where you want to be?'
Optimizing the performance of your business
Where Do You Stand?
If you want to improve your marketing power, you need to take a closer look at your current marketing activities.
We audit every part of the strategic growth marketing plan to see which works and which needs improvement. We determine where you currently stand in your market so that we can see which path you will take yourself.
Where Do You Want To Be?
We have figured out where you stand. Then let us ask: what are your great aspirations for your business? How many of these do you think have become your goals? How far have you come to reach these goals?
In the light of these questions, you surely can understand where WE stand. To us, Growth Marketing Audit is not just a performance assessment, it is also to draw a roadmap within your expectations from your business.
How Can You Reach Your Goals?
We accompany you at this stage, too! After carrying out the necessary audits, we show you which points to focus on and how you should approach them.
We develop strategies and field-specific methods to help you grow your business. The only thing you need to do is to choose how you will walk this way: alone or with us.
Our Focus
Analytics is vital to measuring and understanding performance. In order to make an accurate analysis and determination in any field of digital, a measurement audit must be done first.
The PlanB team conducts a comprehensive analytics audit, including how to check your event tracking setup and website performance/visitor engagement. We are furthering this audit within the framework of the following headings.
*Analytics
*Tag Assistant
*GTM Debugger
*Social Media Pixels
Competitor analysis is a study we prepare to help you understand the many aspects of competition in your market and where you stand in it. We determine the distance between you and your competitors in terms of organic, paid marketing, content marketing, website design and your goals.
In this study, we seek answers to the following questions:
*Who and Where Are Your Brand Competitors?
*Who and Where Are Your Online Competitors?
*Who and Where Are Your Competitors According to Your Goals?
*Where Are You and Where Should You Be In This Competition?
Search Engine Optimization (SEO) priorities can vary from business to business. There is no single implementation that fits all websites. For this reason, by specifically focusing on your website, we analyze and evaluate the main problems that affect your organic traffic performance such as crawling and indexing, search appearance, link building and site speed.
With this audit, you will be able to observe the factors affecting organic search performance and user experience in the following topics:
*Security
*Crawling & Indexing
*Mobile Website
*Meta & Structured Data
*Content Relevancy
*Links & Site Navigations
*Images & Videos
*Site Speed
*International & Multilingual Sites
*Backlinks
For us, "content audit" refers to how digital content is used to increase user engagement and interest in digital channels from a content marketing perspective.
We analyze the content quality, content gaps, communication of content between channels, and user experience on whichever online channels you are in interaction with, such as a website, app stores, YouTube, etc., according to the search behavior on that platform.
User Experience (UX) design audit is all about user interaction. At the end of the day, you're marketing your brand to real users with real thoughts, preferences and opinions.
That's why it's so important to audit the user journey - no matter how intimately you know your site, you're not the only user.
In this section, we'll look at how to create a high-performing user experience for your brand.
Analytics is vital to measuring and understanding performance. In order to make an accurate analysis and determination in any field of digital, a measurement audit must be done first.
The PlanB team conducts a comprehensive analytics audit, including how to check your event tracking setup and website performance/visitor engagement. We are furthering this audit within the framework of the following headings.
*Analytics
*Tag Assistant
*GTM Debugger
*Social Media Pixels
Competitor analysis is a study we prepare to help you understand the many aspects of competition in your market and where you stand in it. We determine the distance between you and your competitors in terms of organic, paid marketing, content marketing, website design and your goals.
In this study, we seek answers to the following questions:
*Who and Where Are Your Brand Competitors?
*Who and Where Are Your Online Competitors?
*Who and Where Are Your Competitors According to Your Goals?
*Where Are You and Where Should You Be In This Competition?
Search Engine Optimization (SEO) priorities can vary from business to business. There is no single implementation that fits all websites. For this reason, by specifically focusing on your website, we analyze and evaluate the main problems that affect your organic traffic performance such as crawling and indexing, search appearance, link building and site speed.
With this audit, you will be able to observe the factors affecting organic search performance and user experience in the following topics:
*Security
*Crawling & Indexing
*Mobile Website
*Meta & Structured Data
*Content Relevancy
*Links & Site Navigations
*Images & Videos
*Site Speed
*International & Multilingual Sites
*Backlinks
For us, “content audit” refers to how digital content is used to increase user engagement and interest in digital channels from a content marketing perspective.
We analyze the content quality, content gaps, communication of content between channels, and user experience on whichever online channels you are in interaction with, such as a website, app stores, YouTube, etc., according to the search behavior on that platform.
User Experience (UX) design audit is all about user interaction. At the end of the day, you’re marketing your brand to real users with real thoughts, preferences and opinions.
That’s why it’s so important to audit the user journey – no matter how intimately you know your site, you’re not the only user.
In this section, we’ll look at how to create a high-performing user experience for your brand.
Have an idea?
Let’s get it done right!